A

Growth & Patient Acquisition

Patient acquisition for clinics and multi-location brands

LOCATIONS: 10+ MARKETS: US · UAE · UK
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AHMED
Ahmed Hassan New York · Practising since 2022
10+
Clinic locations under active paid media management
50%
Reduction in cost per lead across a multi-location network
5×
Less ad budget after one funnel rebuilt from the ground up
60K
Audience built in ninety days for a medical aesthetics practice
I The premise

THE WHOLE CHAIN

Most reporting stops three steps in. Impressions. Clicks. Cost per lead. Then silence.

Which is how a clinic ends up knowing precisely what a lead costs and nothing at all about whether it made them money.

A twelve-dollar lead who never walks through the door is more expensive than a forty-five dollar lead who books and buys. I work on the part nobody reports.

Impression—Click—Lead— Contact—Booked— Confirmed—Arrived— Sold—Returned

The lit steps are where the money leaves. Slow first response. Leads routed to the wrong pipeline. A confirmation that never sends. A no-show nobody chases. None of it appears in a cost-per-lead report, and all of it is paid for.

II Selected work

EXHIBITS

Client names withheld. Figures are measured changes over the engagement, not projections.

I
Med spa network
United States
2025 — present

The leads were never the problem

Meta & Google Ads · CRM routing · booking funnel · attribution · ten-plus locations

Leads were arriving. They were not becoming treatments. Reporting stopped at cost per lead, so the loss had nowhere to show itself.

The campaigns were optimised toward the cheapest form fill rather than a booked appointment — and the platform was doing exactly what it had been asked to do. Follow-up was slow enough that intent cooled before first contact. Confirmations were thin, so most booked appointments never arrived.

▼ 50%
Cost per lead
60 → 40%
Appointment no-show rate
40 → 60%
Consultation-to-sale rate
Read the full exhibit →
II
Paid media recovery
Account at 0.2% ROI

Two weeks of nothing, then everything

Account audit · landing pages · tracking · relaunch

The client wanted campaigns live an hour after signing. Their previous agency had been buying media for months. Return on investment sat at 0.2%.

The ads were fine. Links were broken. Product pages confused rather than convinced. Months of budget had gone out daily into a funnel that could not convert, and nobody had thought to click through it.

Result — one week after relaunch
Stronger performance at roughly five times less ad budget.
Read the full exhibit →
III
Medical aesthetics
United Kingdom & UAE

From nothing, in ninety days

Content system · hooks & scripts · platform growth

A doctor-led practice with no meaningful presence and no pipeline from digital. What it needed was not a calendar of posts but a system the in-house team could run after I left.

Result
Zero to 60,000 followers in ninety days — a dormant channel turned into the practice's first source of discovery.
View all exhibits
III How the work begins

THE AUDIT COMES FIRST

Roughly a third of the accounts I inherit carry a measurement fault serious enough to have invalidated every decision made from the data. So nothing is rebuilt until the numbers can be trusted.

Can the numbers
be believed?
01Measurement

Pixel and server-side events firing, deduplicated, mapped to the outcome that matters. Source carried through to the booking system. One live submission tested end to end before any opinion is offered.

Is it optimised toward
the right finish line?
02Structure

Objective matched to the deepest reliable event. Separation by location, service and intent. Which audience criteria are constraints, and which are quietly being overridden by automation.

Does the promise
survive the click?
03Conversion

Message match, page speed, form friction, trust at the point of decision. Lead quality read by creative — two ads at identical cost routinely convert nothing alike.

The single highest-yield fix I find is almost never in the ad account.

It is the hours between a lead arriving and anybody calling it. Measured, not assumed — because a lead who waits has already gone somewhere else, however well it was targeted.

Findings arrive ranked by revenue impact against effort, each with the evidence behind it and the metric that should move if the fix works. That document is worth having whether or not the work continues.

IV Engagements

THREE WAYS IN

I

The Audit

for spend that isn't converting

Request one →
II

The Retainer

for clinics already running ads

Start a conversation →
III

The Chair

for multi-location operators

Start a conversation →
V For the record

THE LEDGER

DisciplinePaid media, funnel design, CRM automation, attribution, local SEO, creative direction
SectorsMed spa & aesthetics · healthcare & dental · boutique fitness · franchise networks · SaaS · education · premium local services
MarketsUnited States · United Arab Emirates · United Kingdom
PlatformsMeta Ads · Google Ads · GA4 · Google Tag Manager · Search Console · GoHighLevel · Zenoti · WordPress · Semrush · Zapier
PracticeMainstreet Social — founded 2024
WritingThe Journal — notes on funnels, attribution and clinic growth

VI · Enquire

Bring me the number you cannot explain. I'll tell you where it went.

An hour of looking is usually enough to find the leak — and roughly what it has been costing you.

Write to me inquiry@ahmedhassanmarketing.com